Skills

Background

Globally experienced copywriter, strategist, and automation-savvy content builder with 5+ years crafting client-facing communications, sales sequences, and branded content across health and wellness, education and career advancement, digital marketing, and personal finance. With hands-on experience distilling complex logistics into clear, engaging email campaigns, social threads, product explainers, and editorial, I bring both storytelling and strategy content that resonates and drives results.

Copywriting History

Peaceful Ventures
Copywriter, Brand Strategist, Meditator, Author
Dec 2019 - Present

• Building a full-spectrum personal brand combining digital content, guided meditation, and email marketing strategy;

• Featured by Vocal Media’s for editorial storytelling; writing now extends into forthcoming philosophy book and series of travel stories.

• KPIs: Open Rate, Click Rate, Conversion rate. Spiritual satisfaction;

• Voice: Connection-first hooks. persuasive copy, Socratic questioning;

• Creative skills: C-Suite messaging, Client/Customer/User/Investor-facing Copywriting, Curriculum design, Lifecycle Email Marketing, Brand Voice and Style, Cross-Functional Collaboration;

• Operational skills: CRM Automation, Figma, Google Suite, and Office fluent, A/B Testing, Content Structure & AI, Segmentation Strategy;

Toronto Naturopathic Clinic
Marketing Director & Copywriter
(October 2017 - August 2023)

• Designed, implemented, and maintained automations to:

• Segment audience by demographics and psychographics to enhance content strategy, establish authority, and empathize with leads’ pain points;

  • Personal connection starts with a thoughtful form;

• Minimize office administration work by qualifying new patient inquiries before prompting manual response from the office;

• Nurture patient lifecycles by integrating with PIPEDA-compliant scheduling software;

• Worked with a third-party agency to implement Technical SEO while writing paid advertising for Google, Facebook, Instagram, and LinkedIn PPC campaigns;

• Developed and executed content strategy for on-page SEO and brand authority;

  • Involved briefing, proofing, and distributing a monthly article for our Content Writer and shipping each piece through our newsletter, earning a consistent ~40% open rate and ~23% click rate;

Provus Inc.
Freelance Copywriter
(January 2024 - April 2024)

Partnered directly with Head of Marketing to:

• Distill the complex functionality of Provus’ industry-leading CPQ (Configure, Price, Quote) solution into a clear, engaging, and SEO-optimized content strategy;

• Create a humanizing narrative for the software anchored in the founder’s SaaS background;

• Be among the first in the world to leverage generative AI to create strategic content at speed, expediting production without regressing to "navigating the intricacies of the rapidly evolving corporate landscape."

The content:

• B2B SaaS in 2024

• Partnership

• “Tips From the Trenches”

• Inaugural podcast episode

Arcane Bear
Freelance Copywriter
(July 2021 - September 2022)

• Raised Welcome email open rate by ~20% and click rate by ~12%;

• Raised retention rate by 12.4% by implementing customer journey and lifecycle communications;

• Designed and deployed retrospective segmentations to prevent recurring revenue loss (~$16,700 annually and otherwise growing);

• Edited portfolio management content and investment research to entice, entertain, and educate readers while demonstrating reach to potential investment partners.

Moralis (Formerly Ivan on Tech)
Freelance Copywriter
(January 2021)

• Tripled sales to generate over $50 million in recurring revenue with a post-webinar email sequence.

InvestorIntel Corp.
Editor
(March - July 2017)

• Studied business development and the production process by working closely with the CEO and Creative Director;

• Wrote video headlines and descriptions for YouTube SEO;

• Cut my teeth writing this client article and was published after only one edit.

Education

Toronto Metropolitan University
B.A. Philosophy, Graduated with Honours

Carleton University
B.Eng, Environmental Candidate

• Spurred by an admiration of science fostered by a spectacular high school faculty and a desire to better the world, I rushed into Environmental Engineering without fully considering my personality, interests, desires, or life trajectory.

Crescent School
Pre-engineering curriculum, A average

Volunteer work

PhiKids Ryerson 2018

Muhtadi International Drum Festival 2017

Princess Margaret’s Walk to Conquer Cancer 2015